Take a look at this picture - it's of the ceiling fan in my living room. It is the same ceiling fan that is in all the bedrooms as well! It has a whopping FIVE light bulbs! If you only put 40 watt bulbs in each socket, that is still 200 watts of energy - for one room! And the lights are all concentrated in one area!
For a while we just didn't put bulbs in all the sockets - but honestly, that just offends my sense of style! So, this is how I rectified the situation. The picture below is in our living room (where the ceiling fan above is). Rather than a minimum of 200 watts for the fan - we have a total of 80 watts! It is plenty to give us enough light and give a nice comfy feel to the room. If we need more light at the other end of the room, then we can turn on the light in the hall (one bulb) or the light at the entrance (one bulb).
Now, you may think that purchasing attractive lamps will completely negate any savings you may have by using them - and if you went to regular store, you'd probably be correct. But - you have to be creative. The lamps I use in my living room were given to me by a friend who could no longer use them. When I got them they were beige with lamp shades that looked like old-timy hats. Cute for a little girls room - not so much for my living room. So I spray painted the bases black and bought new shades at Target for $6 each! The spray paint I got for free. So both lamps cost me a total of $12 and a little time. The lamp in my daughters room was one I bought in college at a garage sale for $5. I bought a new shade for it and it is perfect! You can ALWAYS find lamps at garage sales and stores like Goodwill. Just be creative and think about how different it might look with a little spray paint and a new shade!